My Jacket Experience

If you’ve been a longtime reader of my blog, you’ll know that I’m a firm believer in the power of dressing right for the occasion. Having the right outfit at the right time for the right audience can really affect your chances of getting things done, positively influencing other peoples’ impressions of you, and even contributing to your own feelings of confidence and success. To that end, I had an occasion recently to try a little experiment that might help some of my readers understand what I mean when I say that there’s nothing more important than looking and feeling good no matter what you’re doing.

Specific looks for specific outcomes

It just so happened that recently I was looking for a company that could handle difficult crane removal in my backyard. Now, this isn’t something that I have to do very often, but as you can guess, it can be a very expensive proposition to get things like this done if you don’t know the right people. So I randomly called a local land clearing landscape service and invited them out to look at the work I needed done and give me an estimate.

Now, the first time I had these people out I decided to just wear my normal clothes – you know, jeans and a tshirt, the typical kind of thing I would normally wear around my house. As I suspected, they gave me their regular rate, without any real discussion about lowering the price at all. So I waited a week and then called back, and told them I would like a different person to come out and do an estimate, and decided that I would wear a suit this time.


So when the arbor company finally sent someone out, I was dressed in a full business suit, and acted as if I was just coming home from a long day at the office. You’ll never believe what happened. The guy who came out to do the estimate was much kinder, and treated me with much more respect than the last guy had when I was dressed in my jeans and t-shirt. I was pleasantly surprised by how conversational he was the whole time we were walking around my yard. And at the end, he gave me a discounted price!

So there you have it folks – real proof that you just have to dress like what you think you deserve to get it!

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